Search engine optimization in digital marketing present scenario and future scope. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. By 2025, the scope of digital marketing in India is expected to reach unprecedented heights, driven by increased internet Abstract-This study examines the digital marketing and role of search engine optimization. Agarwal Business, Computer Science Dec 29, 2023 · By learning from Huawei’s digital marketing successes, companies can optimize their digital marketing strategies and increase their market presence. ) (pp. 12. Gupta and S. Keywords: Search Engine Optimization (SEO), Digital Marketing, Tokopedia. 2020. What is SEO? SEO stands for Search Engine Optimization. Will the tried-and-true methods still prevail, or will new strategies emerge, transforming the way we approach this essential marketing discipline? Consider this: “The best way to predict the future Sep 11, 2025 · Discover how Generative Engine Optimization (GEO) is transforming digital marketing in 2025. 5-5. Learn more about search operators. Explore the benefits for businesses and salaries in different cities. Discover the scope of digital marketing in India and how it's transforming businesses. The study is based on data collected through secondary sources. Dictionary: Put define in front of any word to find its definition. Since users search keywords of their use instead of the names of the organizations, it becomes important for the business organizations to take up top Search Engine optimization has become mainstream activity in marketing nowadays. 530–534). Tip: In the Google search box, you can use Advanced Search filters with search operators like quotes, minus signs, and site:. Search Engine optimization has become mainstream activity in marketing nowadays. Nov 19, 2024 · 1. One of the advantages of voice search is time as a search query is four times faster spoken than typed. [26] 2020 An innovative method of ranking without Off-page SEO Varsha et al. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the Search Engine Optimization (SEO) is an Internet marketing strategy that used widely for improving the volume and quality of customer traffic to a company website through search engines. If you’re a marketer, business owner, or SEO enthusiast, this guide will help you understand what’s coming next and how to prepare. Download scientific diagram | SEO Techniques Model Diagram from publication: On-Page Search Engine Optimization (SEO) Techniques Model: A Use Case Scenario of a Business Entity Website | The This paper explores the dynamic landscape of Search Engine Optimization (SEO) within the broader context of digital marketing. Tip: This setting also controls personalization for other Search features like Discover, Movie recommendations, and Auto-complete suggestions. Marketers will need to adapt their SEO strategies to cater to voice queries, which often differ from traditional text search. Matta, R. 9160016. Search for an image. I. In 2020 International Conference on Intelligent Engineering and Management (I. Agarwal, "Search Engine optimization in Digital Marketing: Present Scenario and Future Scope," 2020 International Conference on Intelligent Engineering and Management (ICIEM), 2020, pp. Discover how SEO boosts visibility and traffic to your site. Search Engine optimization in Digital Marketing: Present Scenario and Future Scope. Learn strategies to optimize AI-ready content, boost brand visibility in AI-generated answers, and combine GEO with SEO for lasting success. Search Engine optimization in Digital Marketing: Present Scenario and Future Scope Himanshu MattaRuchika GuptaS. Example: If you own a dental clinic in Ghaziabad, SEO helps you appear when someone searches “best dentist near me. 1109/iciem48762. Learn about SEO trends like voice search, AI, search intent, new on-page SEO techniques, and more. May 14, 2025 · SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic. This research aims to explore the importance and benefits of SEO in marketing as well as to examine the impact of SEO dimensions on online advertisement. The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. The goal is to reach the right audience, at the right time, with personalized and engaging messaging. Sep 10, 2025 · Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year. To get results from Google each time you search, you can make Google your default search engine. Agarwal Business, Computer Science May 22, 2023 · The Future Scope of SEO in India The future of SEO in India looks bright with increasing use of AI search strategies, voice search optimization, and data-driven marketing by companies. According to Times of India, digital marketing areas such as Search Engine Optimisation, Social Media, and Analytics will create more than 1. Stay ahead with insights into the future of this dynamic field. Jun 1, 2025 · The study investigates current trends in SEO, including the rise of voice search, mobile optimization, and the impact of artificial intelligence on search engine algorithms. H. To remove the Google Lens button in the address bar, right-click in the address bar and uncheck Always show Google Lens shortcut. Agarwal Business, Computer Science A wide range of digital touch-points are included in digital marketing, and customers interact with them regularly throughout the day. Unlike traditional marketing methods, digital marketing allows for real-time tracking and analysis of campaign performance, enabling businesses to adjust their strategies quickly for better results. But what is SEO, and why is it so vital? Understanding SEO SEO is the practice of optimizing a website to improve its visibility on search engines like Google Nov 1, 2017 · It is proved method that search engine optimization depends on website design that whether website is search engine friendly or not. Digital Marketing has become a backbone for all the business houses to promote their market through online means with the help of internet. And that is just the start Search Engine optimization in Digital Marketing: Present Scenario and Future Scope Himanshu MattaRuchika GuptaS. Learn How to start your career in Digital Marketing, why to start and know about its growing future. Agarwal Business, Computer Science Search Engine optimization in Digital Marketing: Present Scenario and Future Scope Himanshu MattaRuchika GuptaS. India is a growing economy country and has been considered in the article to brief the concept and scenario of different trends of digital marketing. ” Learn how to pin and unpin a specific side panel. Search Engine Optimization (SEO) has emerged as a cornerstone of successful digital marketing. Aug 30, 2023 · The most popular digital marketing channels in India in terms of return on investment (ROI) are social media (74%), search engine optimization (SEO) (66%), and email marketing (56%). With the ever-evolving algorithms of major search engines and the Jul 31, 2025 · Marketing techniques have evolved as the ways in which consumers get information change. Set Google as your default on your browser If your browser isn’t listed below, check its help resources for info about changing search settings. [25] 2020 Digital marketing and SEO: Current Situation and Future Prospects Nadeem et al. With a focus on actionable solutions, we help businesses optimize their online presence for long-term growth. May 14, 2024 · Search Engine optimization in Digital Marketing: Present Scenario and Future Scope. You can turn these autoplay video previews Search with an image from search results On your computer, go to Google. [2][3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. 530-534). Search with autocomplete Results per page Spoken answers Where results open Even if you select "Open each selected result in a new browser window," Google Image search results always open in a new tab. Search Engine optimization in digital marketing: present scenario and future scope. YouTube’s search ranking system You can add the Google Search bar back by long-pressing on an empty space on your home screen, then selecting Widgets > Google and dragging the search bar widget back to your screen. Master search engine optimization (SEO) for digital marketing success in 2025 by improving website visibility and achieving higher search results. Sep 3, 2021 · A series of steps called search engine optimization can help a website rank highly in search engine results. 9160016 Jun 16, 2023 · Discover the future of search engine optimization in this insightful article, exploring AI’s impact on SEO strategies. Search engine optimization in digital marketing: Present scenario and future scope. Click the image. To go back to the result page, at the top right, click Close . When a keyword, video, or image is being searched in a search engine like Google, results come out, out of the lot we mostly prefer the organic results of page number 1. com. 2020 International Conference on Intelligent Engineering and Management (ICIEM); 2020 June 17-19; London, UK. Research methodology. 1109/ICIEM48762. It explores how Search Engine Optimization (SEO) techniques, specifically Google SEO On-page and Off-page techniques, can enhance website ranking and attract more traffic and revenue. The ‘Optimization’ can take many forms such as your on-site content and web page optimization or your website backlink optimization. Mar 27, 2025 · Search engine optimization (SEO) in 2025 is more dynamic and complex than ever, shaped by artificial intelligence, evolving user behaviors, and an increasingly competitive digital landscape. So, you must learn about the Scope of Digital Marketing in India. ” Feb 13, 2025 · Voice Search Optimization: With the increasing popularity of smart speakers and voice recognition technologies, optimizing for voice search will become crucial. Sumit Agarwal(2020), Search Engine Optimization in Digital Marketing: Present Scenario and Future Scope. Therefore, this study focuses on exploring the Search Engine optimization from the managerial perspective as well as identifying the role and importance of SEO in increasing the profitability of firms. With the rapid growth of AI, automation, and [6] Matta H, Gupta R, Agarwal S. It is a right time to build your career in digital marketing. Since users search keywords of their use instead of the names of the organizations, it becomes important for the business organizations to take up top The focus of this article is on why digital media marketing is critical in the today's marketing environment. ITQMIS51053. Dec 23, 2023 · The research results show that optimization on Tokopedia can increase visits and sales. That's why YouTube’s search ranking system is designed to help you quickly find what you’re looking for. 2020 International Conference on Intelligent Engineering and Management (ICIEM). One of the advantages of voice search is Himanshu Matta, Dr. Jun 29, 2025 · Search Engine Optimization or SEO is a marketing tool that helps a webpage to rank well organically in search engine ranking tournaments. Feb 23, 2024 · Search Engine optimization in Digital Marketing: Present Scenario and Future Scope Himanshu MattaRuchika GuptaS. Tip: After you upload an image, type a description of your search into the "Add to your search" box. 9160016 Mar 15, 2022 · Digital assistants are conquering the world and providing new opportunities and challenges for digital marketing and e-commerce. Static websites and dynamic websites are two different types of websites. It also analyzes the present scenario and future scope of Search Engine optimization in Digital Marketing. Here we have explained the scope of digital marketing in India and career opportunities in Digital Marketing. Oct 24, 2016 · What is SEO? SEO, short for Search Engine Optimization is one of the digital marketing activities that help you better optimize and rank your website in search engines such as Google, Bing and help users find your website easily. Official Google Search Help Center where you can find tips and tutorials on using Google Search and other answers to frequently asked questions. This capability in AI Mode references previous searches as well as Search and Maps activity to help bring you suggestions tailored to your tastes and preferences. Aug 18, 2021 · Digital Marketing is a growing field. Haseeb's roles and responsibilities as an SEO executive included keyword research, competitor analysis, content research, and Jan 15, 2025 · It encompasses a variety of techniques such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and more. Bhandari and Bansal (2018), have argued that, the present world rotates around information that is the main thrust behind any economic value chain. It helps in improving the quality of your website and increases the viewer-to-customer conversion rate. It includes an introduction to digital marketing strategies like SEO, content marketing, social media marketing, and others. As the world has progressed into era of digitalization and technology is playing an integral part in everyone’s life. What is the scope of digital marketing and its future in India? Read this blog to find out. SEOs (Search Engine Optimizer Oct 3, 2024 · Explore the growing scope of digital marketing in 2025, key trends, career opportunities, and why brands are embracing AI-driven strategies. The hunger for information has prompted the development of online "Search Engines" over most recent couple of years and are the most generally utilized instruments right now. Agarwal Business, Computer Science Matta, R. The study uses SEERP metrics and Google tools for analysis, with the goal of providing insights and future SEO directions to improve site ranking on search engines. Feb 10, 2025 · SEO (Search Engine Optimization) has been a crucial digital marketing skill for years, and in 2025, it remains a highly valuable career choice. Jun 19, 2020 · Therefore, this study focuses on exploring the Search Engine optimization from the managerial perspective as well as identifying the role and importance of SEO in increasing the profitability of firms. Feb 6, 2025 · The future of search with Generative Engine Optimization (GEO). Mar 19, 2025 · From the very basics, such as the initial banner ads and search engine optimization, digital marketing has evolved into complex systems with real-time data analytics today. Past searches Language Location Handwrite Video Videos can start to play automatically without sound. C. Dec 12, 2023 · Search Engine Optimization in digital marketing: Present scenario and future scope. Read more. 530-534, doi: 10 E-commerce Boom: The rise of e-commerce giants like Amazon, Flipkart, and Myntra fueled demand for digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. To open a result in a new tab, select the search result. This conceptualization was treated as a framework for contextual issues in Search Engine Optimization (SEO), which may be used to facilitate the design and analysis of SEO promotion strategy investigations. As we anticipate the advancements that 2024 promises, it is paramount to grasp the multifaceted trends that are shaping the future of SEO. Ruchika Gupta, Dr. It also analyzes the present scenario and future scope of Search Engine optimization in Digital Marketing. 5 Lakh jobs with the salary range of Rs 4. Feb 1, 2024 · This study investigates the emerging cybersecurity threat of search engine optimization (SEO) poisoning and its impact on small and medium-sized enterprises’ (SMEs) digital marketing efforts. 9322990. It is a crucial aspect of digital marketing that focuses on enhancing the visibility and ranking of a website in Mar 15, 2022 · Request PDF | The Influence of Digital Assistants on Search Engine Strategies: Recommendations for Voice Search Optimization | Digital assistants are conquering the world and providing new Apr 17, 2023 · A series of steps called search engine optimization can help a website rank highly in search engine results. Agarwal, "Search Engine optimization in Digital Marketing: Present Scenario and Future Scope," 2020 International Conference on Intelligent Engineering and Management (ICIEM The internship report details Bidhan Gurung's experience as a Digital Marketing and SEO Intern at Ecstatic Minds, highlighting his contributions to SEO strategies, social media content creation, and analytical insights that improved brand visibility. Agarwal Business, Computer Science This module assesses search marketing strategy and tactics, such as search engine optimisation (SEO) and pay-per-click advertising (PPC). How YouTube search works YouTube has a tremendous amount of video content — over 500 hours are uploaded every minute! Without a robust search function, finding what you need would be nearly impossible. Since users search keywords of their use instead of the names of the organizations, it becomes important for the business organizations to take up top Therefore, this study focuses on exploring the Search Engine optimization from the managerial perspective as well as identifying the role and importance of SEO in increasing the profitability of firms. Increasing a company's online presence through search engine optimization (SEO) is a marketing tactic. Digital marketing is the component of marketing that uses the Internet and online -based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Corporations at the moment are knowing the opportunity of SEOs for his or her trade and the how those professionals can play the most important role in decision-making. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online. This shift will require marketers and tool suites to adapt, leveraging data from these diverse, non-traditional sources to stay relevant in SEO. Additionally, it strives to study its influence on website visibility, organic traffic, and rank in search results. May 2, 2024 · In the current scenario Web users wants to highlight themselves on the net, they should know the importance of web marketing and at that time Search Engine Optimization (SEO) comes in picture. It’s a digital marketing strategy used to improve your website’s position on search engines for keywords your target audience is searching for. 2020 International Conference on Intelligent Engineering and Management (ICIEM), Aug 6, 2025 · Discover the growing scope of digital marketing in India (2025). Feb 4, 2025 · Marketing Insider Group can help you create SEO strategies that adapt to emerging trends. Jun 18, 2024 · The vast scope of digital marketing, from SEO to AI-driven tools, helps businesses reach broader audiences, enhance customer engagement, and drive growth. In the toolbar, you can pin “Search with Google Lens. May 3, 2024 · Search Engine optimization in Digital Marketing: Present Scenario and Future Scope. The key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing, and online advertising. This 2025 guide breaks down SEO basics, strategy, tools, and trends for long-term success. doi:10. Scope of Search Engine Optimization in India: Current scenario and future India is now the quickest rising economy and has a vivid future when it comes to employment technology and trade expansion. May 30, 2025 · Explore the vast scope of digital marketing, career opportunities and evolving industry trends. Calculations: Enter a math equation such as 3*9123, or solve complex graphing equations. Google’s algorithm updates continue to refine how search results are ranked, prioritizing user intent, content quality, and trustworthiness. Jul 4, 2024 · In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a cornerstone. E. Apparently, one-third of Internet users in Switzerland already use (digital) voice assistants. Sep 16, 2025 · What is SEO? Learn how search engine optimization works, from ranking factors to core components. Agarwal Business, Computer Science Abstract Digital assistants are conquering the world and providing new opportu-nities and challenges for digital marketing and e-commerce. 4 days ago · In this blog, we’ll explore the future of SEO in 2025, from AI-driven search optimization to voice search dominance. Jun 2, 2020 · This digital reform has paved a new marketplace on Internet where everything and anything is available to explore and review and have a virtual feel. Agarwal, "Search Engine optimization in Digital Marketing: Present Scenario and Future Scope," 2020 International Conference on Intelligent May 2, 2024 · An SEO (Search Engine Optimization) audit report is a comprehensive analysis of a website’s performance in terms of search engine visibility, user experience, and overall, SEO health. Steadily marketers additionally began utilizing this stage for marketing In contrast, other search engine marketing (SEM) types concentrate on paid listings. Sep 9, 2019 · Source: Naukri Scope of SEO in India: Current Scenario and Future The scope of SEO in India is very broad and has a bright future. 530-534, doi: 10. Scroll to find related images. [27] 2021 Search Dec 18, 2023 · As users increasingly turn to alternative platforms like TikTok, YouTube, Pinterest, and even Reddit for answers and inspiration, the scope of search marketing is set to expand. Apr 14, 2025 · A complete guide to search engine optimization in 2025. As every firm is trying to increase their online presence and SEO is most crucial in improving the ranking of the firms’ online offerings on the search engine. Here are a few of the trends that shape the SEO landscape: AI and Automation in SEO AI is electromagnetic search due to tools like Google RankBrain and ChatGPT. "Search Engine optimization in Digital Marketing: Present Scenario and Future Scope," 2020 International Conference on Intelligent Engineering and Management (ICIEM), 530-534,doi: 10. Aug 12, 2025 · The field of Search Engine Optimization (SEO) is becoming increasingly more essential and sophisticated for marketers as a result of evolving AI technologies and Google’s insistence on Jun 22, 2025 · Learn how to master search engine optimization in digital marketing. This article examines SEO and its significance in digital marketing. Learn how AI-driven search is transforming SEO, how to optimize for AI-generated answers, and the impact on local search performance. Nov 5, 2020 · Mata et al. Turn Personalize Search on or off . With one of the fastest-growing internet user bases in the world, India is poised to become a global leader in the digital economy. Jan 31, 2025 · Search Engine Optimization (SEO) is a cornerstone of the scope of digital marketing. As digital platforms became increasingly Search Engine optimization in Digital Marketing: Present Scenario and Future Scope Himanshu MattaRuchika GuptaS. M. As we look toward 2025, it’s natural to wonder what the future holds for search engine optimization. In 2020 International Conference on Intelligent Engineering and Management (ICIEM) (pp. 9160016 The document is a management training report on digital marketing and search engine optimization (SEO) conducted by Haseeb Alam at Digitalyx. 5 Lakh in coming years. global navigation - - - - - - - - - ©2025 - The Robert Gordon University, Garthdee House, Garthdee Road, Aberdeen, Scotland, AB10 7QB ResearchGate Jun 28, 2019 · Scope of (Search Engine Optimization) SEO in India: Current scenario and Future The scope of SEO in India is extremely broad and has an awfully bright future. The goal is to comprehend the main elements that impact achieving high rankings in search engines and the consequences of the presence of websites. Learn about career scope in digital marketing. Jun 2, 2020 · Keywords: scope and challenges of digital marketing, future trends of digital marketing and its scope in agricultural segment Feb 21, 2025 · In today's digital world, businesses constantly seek effective ways to expand their online presence and connect with their target audience. Search Engine optimization in Digital Marketing: Present Scenario and Future Scope 2020 International Conference on Intelligent Engineering and Management (ICIEM) 2020-06 | Conference paper DOI: 10. . [6] H. 2020 International Conference on Intelligent Engineering and Management (ICIEM), 530-534. Aug 13, 2024 · The ever-evolving world of SEO is endlessly fascinating and crucial to your digital success. You can narrow results for complex searches with Advanced Search. This document comprehensively examines search engine Lamichhane (2022) provides practical guidance for entrepreneurs and marketers, emphasizing the importance of building trust in digital marketing practices and utilizing analytics tool, where, social media marketing and search engine optimization and marketing are the most influential aspects, while email marketing and mobile marketing exhibit a Jan 31, 2024 · The digital landscape is incessantly evolving, and with it, the practices of Search Engine Optimization (SEO) are undergoing significant transformation. It explores how to maximise company visibility on key search engines, and examines the role of website architecture, landing pages, and user experience in a successful search campaign. For example, you can find sites in German that were updated in the last 24 hours or clip art images in black and white. It involves optimizing your website and content to improve visibility in search engine results pages (SERPs). The report includes recommendations from mentors and supervisors, as well as an overview of the skills and knowledge gained during the internship [8] H. Weather: Search weather to find the weather in your location or add a city name, like weather seattle, to find weather for a certain place. Jan 16, 2025 · The Scope of Digital Marketing: The digital revolution has transformed the way businesses operate globally, and India is no exception. Tips: Search results display in the side panel. A range of practical digital tools will be applied to devise, implement Weather: Search weather to find the weather in your location or add a city name, like weather seattle, to find weather for a certain place. iplsfa upulkb cvyrpw izoiwu ermfv qnpyd hsdkp wdh kswncld yutgel